Amazing Article About Product Photo Tips For Amazon
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Useful Product Photo Tips For Amazon – There is no denying the fact that if you’re interested in selling anything online, you need to be present on the Amazon marketplace. Amazon has emerged as the biggest online marketplace over the years. Research reports suggest that a significant majority of consumers go directly to Amazon whenever they want to buy something.
While it offers a great opportunity for online sellers, it has also led to huge competition on Amazon marketplace as almost anyone can become a seller on their marketplace. Therefore, a seller has to stand out in order to stay ahead of the competition and generate enough sales to make their business viable.
Here are a few product photo tips for Amazon sellers to help them generate higher sales on the marketplace.
Product Photo Tips for Amazon
First and foremost, you should know that Amazon has specific guidelines for product photographs. For instance, the backgrounds need to be pure white.
The first thing you need to do is find the right spot for shooting the images. When it comes to photography, the golden rule is that light is the most important thing you need to click a good photograph. You won’t be able to get a good photo without proper lighting. Therefore, find a space in your shop or in your apartment wherein you can create a white backdrop. Place the product on a white backdrop and click the photograph.
Another important thing you need to keep in mind is light sources. In case you haven’t invested in a photography flash or photography lamp, you might want to use a regular desk lamp or any other kind of portable light source. The best option is LED light as it offers a bright and white light. Make sure that the light source is close enough to the product for it to cover all of your product. However, it shouldn’t be too close as there is something called too much light. If the light source is too close to the product, it will wash out the product and all you will get is a bright image where your product is hardly visible.
If you are using a flash, do not forget to use a flash diffuser. Most of the professional light sources come with a flash diffuser but if you’re not using a professional source and are using a desktop lamp or any other light source, it is important to use a flash diffuser. A white plastic bag or a translucent plastic box also works.
You also need to take care of the shadows. In some cases, shadows can be used to enhance finer details of the product but in other cases, shadows tend to be too much and draw the attention away from the product. So, make sure that you do not have too many shadows and highlights in your product photographs.
When it comes to orientation, you need to pay special attention to it if you are selling asymmetric products as formatting of symmetrical items is quite easy. It is recommended to flip your photos as it allows the products to face the customers when they read product descriptions.
One of the biggest causes of product returns on Amazon as well as other online platforms is that buyers are misled into buying items that are not the expected size. This is especially true in case of products that are of smaller size but photography makes them look big. It is important for you to realize that not every buyer is going to read the product description where you might have mentioned the weight or size of the product. Most people take a look at the product photo only before they make a buying decision and therefore, you need to take care of the scale. It is recommended to use a measuring unit as a reference in your product photos in order to provide the required information to the buyer.
Overall, these are some helpful product photo tips for Amazon and these will surely help you in increasing the conversion rate on the biggest online selling platform in the world. You may want to use your phone or a digital camera to take product photographs if you are selling only a limited number of products but it is always better to hire the services of a professional product photography studio when you are a professional seller and selling too many products. The biggest advantage of hiring professionals is that they have the necessary technology and experience to deliver excellent results tailor-made for Amazon and other online marketplaces.